Manual data entry
Teams repeatedly copy information between CRM, spreadsheets, emails and business tools.
AI & AUTOMATION
AI should do work.
Not just generate content.
We design AI agents and automated workflows that connect with your CRM, applications and business systems to handle repetitive work, process information and move data where it needs to go.
AI Agents · Workflow Automation · CRM · n8n · Make · APIs
AI & AUTOMATION
Automate the work
between your systems.
THE FRICTION
Slow lead handling
New opportunities require manual research, qualification and routing before sales can respond.
Disconnected systems
Important information exists across multiple platforms without a reliable flow between them.
Repetitive operations
Teams spend time on predictable processes that can be partially or fully automated.
Unstructured information
Emails, documents, forms and conversations contain useful information that needs to be manually reviewed.
AI without integration
Teams use AI tools individually, but they are not connected to actual business processes or systems.
WHAT WE BUILD
AI Agents
Agents that can research, classify, retrieve information and perform defined actions using connected business tools.
Workflow Automation
Automated processes connecting triggers, business rules, AI and actions across multiple systems.
CRM Automation
Create, enrich, update and route CRM records automatically based on business logic.
Sales Automation
Automate research, qualification, routing, summaries, follow-ups and CRM administration.
Customer Support Automation
Classify requests, retrieve relevant information, prepare responses and route cases to the right team.
Document Processing
Extract, classify, summarize and route information from documents and other unstructured data.
Internal AI Assistants
Give teams a controlled interface to search company knowledge and interact with internal systems.
Custom Integrations
Connect APIs, databases and applications when native integrations are not enough.
AUTOMATION ARCHITECTURE
AI becomes useful
when it connects to the workflow.
A useful AI system needs more than a model. We combine triggers, business data, AI, deterministic rules, integrations and human approvals into one controlled workflow.
Inputs
- Forms
- Emails
- CRM events
- Documents
- Applications
Business data
- HubSpot
- Databases
- Internal systems
- APIs
AI
- Classification
- Research
- Extraction
- Summarisation
- Reasoning
Logic
- Business rules
- Validation
- Routing
- Conditions
- Approvals
Actions
- Update CRM
- Create tasks
- Send messages
- Update systems
- Trigger workflows
People
- Review
- Approve
- Escalate
- Take over
DataAILogicIntegrations
Rules where predictability matters.
Deterministic logic, validation and approvals for steps that must always behave the same way.
AI where interpretation matters.
Classification, research, extraction and summarisation of information that is not already structured.
People where judgment matters.
Human review and escalation for decisions and actions that require judgment.
Human approval, structured validation and monitoring are part of every workflow we build, so actions are only automated where the process allows it.
AUTOMATION USE CASES
What can we automate?
Concrete workflows we build, from the trigger through to the action written back into your systems.
AI Lead Qualification
- Form submitted
- → Company research
- → Data enrichment
- → ICP evaluation
- → CRM update
- → Sales routing
Automatically research and qualify incoming opportunities before they reach the sales team.
CRM Data Enrichment
- New or incomplete CRM record
- → Research
- → Validate information
- → Update properties
- → Log result
Keep CRM records more complete without relying on manual research.
Sales Research
- New opportunity
- → Research company
- → Analyse available data
- → Create account summary
- → Prepare next-step recommendations
Give sales teams useful context before conversations and follow-ups.
Customer Support
- Request received
- → Classify intent
- → Retrieve relevant information
- → Prepare response
- → Resolve or escalate
Handle repetitive requests while routing more complex cases to people.
Document Processing
- Document received
- → Extract information
- → Classify content
- → Validate fields
- → Update system
- → Route to the next process
Turn PDFs, forms and other documents into structured information.
Internal Knowledge Assistant
- Employee question
- → Search approved company knowledge
- → Retrieve relevant information
- → Generate answer
- → Link to source
Make internal knowledge easier to access without searching through multiple systems.
Business Process Automation
- Trigger
- → Collect information
- → Make decision
- → Update systems
- → Notify team
- → Continue workflow
Automate multi-step operational processes across the tools your company already uses.
TOOLS WE WORK WITH
- OpenAI
- n8n
- Make
- HubSpot
- APIs
- Custom Integrations
IMPLEMENTATION PROCESS
How we automate a process.
Discover
Map the current process, systems, repetitive work and decision points.
Design
Define triggers, data sources, business logic, AI actions, integrations and human checkpoints.
Build & Test
Implement the workflow, connect systems and test expected and unexpected scenarios.
Launch & Optimize
Deploy the automation, monitor real usage and improve the workflow over time.
THE OUTCOME
Less repetitive work.
Better connected systems.
Less manual work
Automate repetitive research, data entry, routing and administration.
Faster processes
Information can move through defined workflows without waiting for manual handoffs.
Better data flow
Systems exchange the information required by the process automatically.
More time for people
Teams spend less time maintaining processes and more time on work that requires judgment and expertise.
FAQ
Questions about AI & Automation.
AI automation combines artificial intelligence with workflows, business rules and system integrations. AI can handle tasks such as classification, research, extraction or summarisation, while automation controls triggers, data movement and actions between systems.
LET'S AUTOMATE THE WORK
What is your team still doing manually?
Show us the process, the systems involved and where the work gets stuck. We'll help identify what can be automated and design a workflow around it.
Discuss an automation project