Customer
Finds and explores services
CUSTOM COMMERCE PLATFORM
A full-featured commerce experience powered by a custom backend
We extended HubSpot with a dedicated backend responsible for authentication, orders, payments, customer data and automated service provisioning.
HubSpot Store
Browses and places an order
Custom Backend
Handles orders and business logic
Payment
Processes the transaction
Service Provisioning
Automates service delivery
Customer Account
Manages purchased services
THE CHALLENGE
More than a website. A complete commerce platform.
The platform needed to support the complete customer journey from discovering a service to purchasing it, paying for it and receiving access to the purchased service.
Standard CMS functionality was not enough to handle all of the required application logic.
“How do you keep the flexibility of HubSpot while adding the capabilities of a custom application?”
Content
Pages
Forms
Authentication
Orders
Payments
Provisioning
THE SOLUTION
HubSpot for the experience. Backend for the complexity.
HubSpot provides the customer-facing experience, while a dedicated backend handles authentication, orders, payments, service provisioning and business logic.
HUBSPOT
- CMS
- Storefront
- Dynamic catalogue
- Customer-facing interface
REST API
CUSTOM BACKEND
- Authentication
- Orders
- Payments
- Business logic
- Service provisioning
- Notifications
MAIN ARCHITECTURE
How the platform works
Customer
Starts the journey
HubSpot Storefront
CMS + customer experience
Custom Backend
Business logic + integrations
Order & Payment
Transaction processing
Service Provisioning
Automated service delivery
Customer Account
Manage purchased services
DYNAMIC CATALOGUE
A catalogue driven by structured data
HubDB provides a structured data layer for the service catalogue, connecting related information to dynamic service pages.
ProvidersCapacityCommitmentPerformanceConfiguration
CUSTOM BACKEND
A dedicated backend for application logic
Authentication
Account creation, verification, login and password recovery.
Orders
Cart, order lifecycle and payment state.
Customer accounts
Account and customer-specific data.
Service management
Provisioning and configuration of purchased services.
Secure credentials
Encrypted storage and controlled access.
Notifications
Transactional communication throughout the lifecycle.
AUTOMATED DELIVERY
From payment to service delivery
Payment confirmed
Order processed
Service provisioned
Credentials prepared
Customer gets access
The purchase is not the end of the flow — it triggers automated service delivery.
SECURITY
Security built into the service lifecycle
Encrypted credentials
Sensitive credentials are encrypted before storage.
Protected access
Access is controlled through generated verification data and attempt limits.
Minimal persistence
Sensitive verification information is not stored alongside the encrypted credentials.
INTEGRATIONS
One backend. Multiple connected systems.
A central application layer coordinates the customer journey across the storefront and connected services.
PaymentHubSpotProvisioningEmail
DATA MODEL
A clear model for commerce and services
The backend separates identity, commerce transactions and purchased services.
TECHNOLOGY
Technology behind the platform
HubSpot CMSHubDBJavaScriptNode.jsMongoDBREST APIDockerMongoose
Payment integrationCRM integrationService provisioningTransactional email
THE RESULT
From a CMS-based storefront to a complete commerce platform
- CMS
- Content
- Pages
- Forms
- Customer experience
- Commerce
- Custom backend
- Payments
- Service provisioning
HubSpot remains the customer-facing platform while the custom backend handles the application logic behind the experience.
CUSTOM SOFTWARE
Need more than a standard CMS?
We build custom backend systems that extend existing platforms without replacing what already works.